Be Legendary

Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade… and have been impressed with the good nature of the people, the thriving art and creative communities, the water… and all that comes with the gorgeous, endless playground and the vibrant colors… particularly as the sun sets in the west.

We invite you to Shop Our Collection.


Spring 2019

The Journey Is The Destination

Sooo… who are we… a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life… and in some small way want to motivate you to look at how you live your life and to feel good in our brand.

Explore with us. It’s a journey… and a beautiful one.

Our Backstory The Fellas

Rum Guide Featured

Rum Guide Featured Image

A listing of our favorite Caribbean Rums, history, fun facts, awards, recipes and much more...

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About Us

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Our Journal 2.16.19

Madda Fella Journal Featured Image

Best Mojito in Key West…Seriously.
Building the perfect mojito is a craft. Plenty of establishments whip “em” out with a simple syru...

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Shot Of The Day

Madda Fella Journal Featured Image

When we are there, in the this gorgeous slice of the world, we change.

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Our Screensavers

A daily reminder to get on back here. Download one, or all, of our Key West based screen savers and escape for a few minutes. These shots will take you right to that “happy”place. Enjoy!

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Cool Videos

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Our Reviews

Check out what everyone is saying about the Madda Fella brand, and our fine line of accessories and clothing.

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« Back to the Journal

...what a year - Thank You!

May 03, 2016

We clicked past our first full operational year last weekend. It’s been chock full of wonderful people and tremendous customer support. 

For us, and many of our customers, it’s about more than clothes. It’s lifestyle and building a positive attitude towards life, adventure and…challenging you just a little more each day. 

Here’s the year 1 snapshot:

Incredible customers in every state, plus Australia.

Opened our flagship relationship with the fantastic team at Ocean Key Resort in Key West. They also hosted our photo shoot last year…as always, thank you to our Key West partners.

Top-line retailers in 9 States carrying our line, which we thoroughly appreciate and are grateful for their support.

Opened a pop-up store in Georgetown\DC for the last holiday season. We received a wonderful welcome, had repeat customers and learned a lot about retail.

Brought on board our chief licker and mascot, Ella. 

Received wonderful feedback on our products, with the Castaway shirts and Ernest Linens flying off the shelves. Also, we get very few returns and strive for 110% customer satisfaction.

Featured our line on the local CBS affiliate. 

Launched our first marketing tie-in with our friends at Heavy Seas beer and are supporting their Blunderbuss Music Festival on June 11th. Jump in and join the contest for a treasure chest of beer and clothes! (

We also published our first “Manifesto”…which is a compilation of our favorite quotes, pictures and journal entries. (

We have received wonderful comments and notes from our customers like this one:

My husband has ordered 3 shirts from Madda Fella and they are the best shirts he has ever owned…we recommend them very highly!”

 Thank you Dolores!!!

…and great pics from customers wearing our clothes…like these from Dave in Chile and Marc & Lilly on the Florida beaches. 

We keep this journal page current with our wanderings, adventures or if there is something interesting we’d like to share. They range from the serious, such as following our friend and heroine Kim Stemple (, to a few unique adventures we’ve had, such as this late night run in Costa Rica (

Next up is our summer line which we will be premiering on our website this week!

We are having fun and will continue building something great…more then clothes… we are about lifestyle, inspiration, and embracing that swashbuckling attitude towards life! 

Most of all…we appreciate you. Thank you for being part of our extended family!


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