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Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade… and have been impressed with the good nature of the people, the thriving art and creative communities, the water… and all that comes with the gorgeous, endless playground and the vibrant colors… particularly as the sun sets in the west.

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Sooo… who are we… a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life… and in some small way want to motivate you to look at how you live your life and to feel good in our brand.

Explore with us. It’s a journey… and a beautiful one.

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…gone fishing.
Every so often, you just need to hang the “gone fishing” sign on the front door and get the line ...

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A Weekend Fishing Adventure

May 10, 2015

big daddy shrimp boat

“Find a spot and stay put…. running at night can be dangerous.” In this instance, it’s 5:00 AM and we are about to run 65 miles W/NW of Key West on the  Compass Rose with our good friend Capt. Mike Weinhofer. This was one of the more interesting fishing trips. We leave at dark and blow out into the Gulf searching for shrimp boats. These folks are out at sea for weeks at a time,working all night, finishing and sorting their catch, then separating out the “trash,”which is our gold. The “trash” represents bait and assorted other items brought up with the shrimp. We race out to sea to get to them before they finish their work and turn in to sleep. 

trawling for fish

It’s most basic of barters…. we seek baskets of bait and they get beer. You can see the simple transaction in the photos. More importantly, their work through the night has stirred things up. A fish feeding frenzy is common behind the boats… sharks, bonita, porpoise, and, our objective of the day, Black Fin Tuna, are all mixed together feasting on the shrimp boat left-overs and our bait. 

The action was non-stop and one heck of a work-out! The adventure netted nine Black Fins running about 20-25 pounds each. We also brought in a bunch of Bonita, and Lemon and Black Tip sharks. Needless to say, with fresh ahi tuna, wasabi and soy, we had our own feast! Ah…just a note, we only keep what we will use or we give it away. As you might expect, coming to the docks with fresh tuna made us lots of friends! 

mike and scott show off there freshly caught fish


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