Be Legendary

Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade… and have been impressed with the good nature of the people, the thriving art and creative communities, the water… and all that comes with the gorgeous, endless playground and the vibrant colors… particularly as the sun sets in the west.

We invite you to Shop Our Collection.

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Exclusively "local" Key West goods for men & women.

The Journey Is The Destination

Sooo… who are we… a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life… and in some small way want to motivate you to look at how you live your life and to feel good in our brand.

Explore with us. It’s a journey… and a beautiful one.

Our Backstory The Fellas

Rum Guide Featured

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A listing of our favorite Caribbean Rums, history, fun facts, awards, recipes and much more...

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About Us

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Our Journal 9.4.19

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Our Top 7 Spots to Enjoy a Cold Beer
Since the Bavarian monks perfected brewing about 1,000AD, global consumption of beer has grown to...

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Shot Of The Day

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When we are there, in the this gorgeous slice of the world, we change.

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Our Screensavers

A daily reminder to get on back here. Download one, or all, of our Key West based screen savers and escape for a few minutes. These shots will take you right to that “happy”place. Enjoy!

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Our Reviews

Check out what everyone is saying about the Madda Fella brand, and our fine line of accessories and clothing.

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The Storied Oxford Shirt

Jun 17, 2015

collection of madda fella oxford shirts

The Oxford shirt is a simple, classic style with a storied past. Originating in 19 th century Scotland, the fabric mills named several shirt garments after the leading universities: Yale, Harvard, Cambridge, and of course, Oxford. Only the Oxford shirt has stood the test of time, however, remaining incredibly popular today.

The classic Oxford cloth employs a basket weave of two interlaced fabrics of different weight and color, the secret behind this garment’s versatility as a breathable, durable shirt. When first introduced, these shirts had detachable cuffs and collar, to be easily replaced when worn out. The early 1900s saw the Oxford as the unofficial “uniform” of spectators and players at English polo matches. Later, Ivy League school students of the 50s and 60s made the garment less formal, often wearing it un-tucked with shorts and loafers. The popularity of the Oxford shirt crossed the pond quickly after working its way though the United Kingdom, and well, the rest is history.

Man wearing a Madda Fella Water Landing Oxford relaxes on the porch

Our medium weight Water Landing Oxford is an everyday go-to shirt. Dress it up or dress it down, this is your all purpose classic. And true to its original stitching, these shirts are authentically made from 100% oxford yarn-dyed cotton, and heavy washed for a vintage look and feel.  Available in four colors inspired by the Key West color palette:  Caribbean BlueTequila Sunrise Redblue/white stripe, and burnt orange/white stripe. A subtle embroidered swordfish also adorns the pocket.

Formal or casual, the Water Landing Oxford is for today’s classic fella. 

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