Be Legendary

Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade… and have been impressed with the good nature of the people, the thriving art and creative communities, the water… and all that comes with the gorgeous, endless playground and the vibrant colors… particularly as the sun sets in the west.

We invite you to Shop Our Collection.


Spring 2019

The Journey Is The Destination

Sooo… who are we… a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life… and in some small way want to motivate you to look at how you live your life and to feel good in our brand.

Explore with us. It’s a journey… and a beautiful one.

Our Backstory The Fellas

Rum Guide Featured

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A listing of our favorite Caribbean Rums, history, fun facts, awards, recipes and much more...

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About Us

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Our Journal 2.16.19

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Best Mojito in Key West…Seriously.
Building the perfect mojito is a craft. Plenty of establishments whip “em” out with a simple syru...

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Shot Of The Day

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When we are there, in the this gorgeous slice of the world, we change.

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Our Screensavers

A daily reminder to get on back here. Download one, or all, of our Key West based screen savers and escape for a few minutes. These shots will take you right to that “happy”place. Enjoy!

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Cool Videos

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Our Reviews

Check out what everyone is saying about the Madda Fella brand, and our fine line of accessories and clothing.

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Hitting the beaches at Key West

Mar 01, 2016

What? There are beaches in Key West….are you spoofing?  

Heck yes! There are a number of beaches on and around Key West, but let’s knock one topic out right away…it’s a coral island.

Like the town, it’s beaches are a little…hum…unique. Some are small and tucked away, others fairly long.

Key West Sandbar

The crown jewel is Fort Zac beach. (Ok, ok… if you’re a conch we can argue about this over a cold beer or you can shoot us your favorites and why. )

Here’s why it’s our #1.

Well, on a personal level, I did all my swim training for a Triathalon there.  I’d get up early at my house on Elizabeth, jump on the bike and head on over.  There would be a few couples sitting on the beach taking in the early morning. Always seemed to be a beach side yoga class working through their down dogs and enjoying the serenity.  

Just a quiet beauty with the sun rising, fishing boats heading out and the waters of the Atlantic crossing into Key West harbor.  

I’d slide into the February waters wondering “what the heck am I doing to myself…”, and ease through the paces but getting lost in thought and enjoying the quiet of the waters and the surroundings.

There is a beautiful cove that provides a break line from the ocean and is the perfect place for a long swim. It’s also crested by a gorgeous coral beach, hint…wear your flip-flops.

At one end of the beach is a snack shack (with clean bathrooms) and tiki hut where you can rent beach chairs and umbrellas to hang-out for the day. The snack shack is stocked with the normal burger/chicken fare and ample selection of cold beer.

The other end is a large jetty that demarks the transition from the ocean to the harbor. The inland side of the beach is shaded and laced with picnic tables and grills for truly kicking back and enjoying the day.

For the Madda Fella team, it was the first location we went to for our photo shoot…and as we knew, just a cornucopia of settings in one place to capture the beauty of the island and a few of our products.

The big picture is that it is part of the 83-acre Fort Zac Taylor State Park. You can walk, bike or drive there.

A small fee to the park ranger station and you have full run of a beautiful, natural playground. If you’re into it, there is the civil war era, historic landmark actual Fort…hence the name Fort Zac. Interesting enough, this was a Union controlled outpost during the Civil War. Wander through and think what it must have been like for the soldiers manning it.

So, for me…it’s the whole package. Not rowdy, great place to escape to and enjoy a little nature, a little history, a picnic with friends or day on the beach…and the most important ingredients….sunshine and crystal blue waters.

sailing on the sunset


  • Bernd on Mar 02, 2016

    Summed up perfectly!

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