Be Legendary

Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade… and have been impressed with the good nature of the people, the thriving art and creative communities, the water… and all that comes with the gorgeous, endless playground and the vibrant colors… particularly as the sun sets in the west.

We invite you to Shop Our Collection.


Spring 2019

The Journey Is The Destination

Sooo… who are we… a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life… and in some small way want to motivate you to look at how you live your life and to feel good in our brand.

Explore with us. It’s a journey… and a beautiful one.

Our Backstory The Fellas

Rum Guide Featured

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A listing of our favorite Caribbean Rums, history, fun facts, awards, recipes and much more...

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About Us

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Our Journal 2.16.19

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Best Mojito in Key West…Seriously.
Building the perfect mojito is a craft. Plenty of establishments whip “em” out with a simple syru...

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Shot Of The Day

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When we are there, in the this gorgeous slice of the world, we change.

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Our Screensavers

A daily reminder to get on back here. Download one, or all, of our Key West based screen savers and escape for a few minutes. These shots will take you right to that “happy”place. Enjoy!

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Cool Videos

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Our Reviews

Check out what everyone is saying about the Madda Fella brand, and our fine line of accessories and clothing.

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A jeep, a beach, a pooch and…

Sep 03, 2018

…some time to chill.

Ever hit one of those moments where you just need to kick back by yourself a bit? And, as one beer slogan puts it - “find your beach”.

I did just that.

Sometimes the only reason you really need is nothing more then, “just because.”

Other times, it does the soul good to step out of life’s “boxing ring” and give yourself perhaps the most important gift you can.

Time to think.

It’s amazing what an isolated beach, salt air, a golden retriever and a couple lines in the water can do. It seems life is continuously measured by the speed of "xyz”. Doesn’t matter what that is.

But we’ve come to this point of continuous bombardments of “dings”, “buzzes”, “push announcements”. Has it become Pavlovian? We’re addicted to that little device in our pockets burping out emotional reinforcements and creating that sense that we’re needed, immediately.

So, I decided to turn it off and go romp for a while.

Not long, but enough to get “off the grid” for a very long afternoon. I know, I know…”whoop-de-do”. But think about it, when was the last time you gave yourself one full afternoon as a pure gift and let your mind wander.

Heck maybe even process through some challenges. Hey, if I’m feeling real bold I’ll try to think through several “dominoes” of “what ifs” on whatever my topic of the day is. Ran across an article in Forbes that highlighted this very point with this quote:

“The busier you are, the more likely you are to benefit from some quiet time.”

A few benefits: Increases Empathy; Increases Productivity; Sparks Creativity; Builds Mental Strength; Gives you an opportunity to plan your life; Get in touch with yourself. Here’s the link.

To me, it drives to that “Life Planning” thing. Are you on the track you envisioned for yourself? If so, great! What’s next. If not, how did it derail, and what are you going to do about it?

We all know, the answer sits inside you. No one else.

But first…give yourself this gift: Time off the grid, with no commercial interruptions to think.

Find that beach, that park, that riverbed, that special place and give yourself a few hours, maybe more.

…you probably need it more than you think.


PS: What was nice about bringing Ella along is that she never has a critical or sarcastic word. Dogs really keep it pretty simple, don’t they?

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