Be Legendary

Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade… and have been impressed with the good nature of the people, the thriving art and creative communities, the water… and all that comes with the gorgeous, endless playground and the vibrant colors… particularly as the sun sets in the west.

We invite you to Shop Our Collection.

Gift Cards

Sunset Pier Surf Shack

Exclusively "local" Key West goods for men & women.

The Journey Is The Destination

Sooo… who are we… a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life… and in some small way want to motivate you to look at how you live your life and to feel good in our brand.

Explore with us. It’s a journey… and a beautiful one.

Our Backstory The Fellas

Rum Guide Featured

Rum Guide Featured Image

A listing of our favorite Caribbean Rums, history, fun facts, awards, recipes and much more...

View the Guide

About Us

View Our Backstory

Our Journal 9.4.19

Madda Fella Journal Featured Image

Our Top 7 Spots to Enjoy a Cold Beer
Since the Bavarian monks perfected brewing about 1,000AD, global consumption of beer has grown to...

Read More

Shot Of The Day

Madda Fella Journal Featured Image

When we are there, in the this gorgeous slice of the world, we change.

See more

Our Screensavers

A daily reminder to get on back here. Download one, or all, of our Key West based screen savers and escape for a few minutes. These shots will take you right to that “happy”place. Enjoy!

View Our Screensavers

Cool Videos

Watch Videos

Our Reviews

Check out what everyone is saying about the Madda Fella brand, and our fine line of accessories and clothing.

Read Reviews
« Back to the Journal

And the Oscar Goes to….

Jun 30, 2019

Actually it’s, “And the Bubba Goes to…”. The most prestigious “Best of Key West” awards are live and wide open for voting until July 12th. There was an open three-week nomination process where the top three vote receivers in each category are nominated. 

Over 90 categories have been highlighted here in Key West and the surrounding areas. Just about every aspect of a great weekend or life down here in the Conch Republic are represented.

…and… The Madda Fella Boutique has been nominated as well as our partners at Ocean Key Resort in several categories. But here’s what’s fun. While the awards are great, the Bubba Awards and Awards Banquet has raised over $80,000 for local charities. (seriously, the Key West community is warm and giving across the board).

Soooo….if you’ve been down this way and want to check it out and vote, here’s what you do:

First…you must vote in 35 of the 90 categories for your vote to count. The categories are broken down into 3 groups: Food & Drink, Our Community, and Business.

Here are a few of our favorites, although there are so many great people businesses and people represented on the list…all give back and are integral to the Key West Community.


Best Bartender: Alan “Al” Nelson (Sunset Pier). Al makes his own bitters and can create just about any cocktail you can imagine.

Best Waterfront Dining: Hot Tin RoofMorning, noon or night...gorgeous setting, incredible food and fantastic staff.

Best Bloody Mary: Hot Tin Roof. Once you’ve had the full Hot Tin Sunday brunch experience, you’ll make it a regular stop.

Best Brunch: Hot Tin RoofAh…see what we mean. Our own “B&B”…”Bloody & Brunch” combo!


Best Local Event: We’re just partial to ‘Key West Songwriters Festival”. Such incredible talent in one place.


Best Resort/Hotel: Ocean Key Resort & Spa. They have the “whole monty”. Perfectly situated at the base of Duval to take in the sunsets, easily wander to Mallory Square, close enough to be just a couple block walk from the “downtown” action to secluded enough for a quiet evening at Hot Tin or enjoying the Sunset Pier Tiki Bar festivities and live music, or take in a relaxing afternoon at the Spa or lounge the pool overlooking Key West Harbor, plus a full range of well-appointed rooms and suites.

Best Customer Service:Ocean Key Resort & Spa. Whatever the leadership team does there, it’s done right. Which includes a truly remarkable staff. From the customer facing teams in the lobby, pool, bars/restaurants and store to the back-support team that keep it running to the maintenance and housekeeping staffs. Each and every person just “gets it”, with 100% focus on the customer and guests.

And…drum-roll please….

Best Local Retailer: Madda Fella Boutique. We are ever grateful that our Key West boutique was nominated as one of the top 3. Quite frankly, the other two stores nominated are also top-flight. If you get this far, we’re the 8thfrom the last in the long list of categories and nominees. Thank you to Brooke and her team for their incredible leadership, merchandizing, and customer focus. We’d love your vote, but we’re more pleased if you take the time to explore the list of all nominations in all the categories and support these folks.

Last, but not least…(it really is like the Oscars where they save “Best Picture” to the very end).

Best Overall Business: Ocean Key Resort & Spa.Hmmm…I think we’ve made the case. ;-)

Take your time, vote, and remember that you need to hit 35 of the 90 for it to count.

Thanks…and see ya down here!

Leave a comment

(Please note, comments must be approved before they are published)