Be Legendary

Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade… and have been impressed with the good nature of the people, the thriving art and creative communities, the water… and all that comes with the gorgeous, endless playground and the vibrant colors… particularly as the sun sets in the west.

We invite you to Shop Our Collection.

The Journey Is The Destination

Sooo… who are we… a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life… and in some small way want to motivate you to look at how you live your life and to feel good in our brand.

Explore with us. It’s a journey… and a beautiful one.

Our Backstory The Fellas

Rum Guide Featured

Rum Guide Featured Image

A listing of our favorite Caribbean Rums, history, fun facts, awards, recipes and much more...

View the Guide

About Us

View Our Backstory

Our Journal 9.26.18

Madda Fella Journal Featured Image

…the rest of the story.
Anyone with passing knowledge of Key West knows October brings one of the most interesting “ah-he...

Read More

Shot Of The Day

Madda Fella Journal Featured Image

When we are there, in the this gorgeous slice of the world, we change.

See more

Our Screensavers

A daily reminder to get on back here. Download one, or all, of our Key West based screen savers and escape for a few minutes. These shots will take you right to that “happy”place. Enjoy!

View Our Screensavers

Cool Videos

Watch Videos

Our Reviews

Check out what everyone is saying about the Madda Fella brand, and our fine line of accessories and clothing.

Read Reviews
« Back to the Journal

Numbers & Your Super Power

Dec 31, 2017

If you believe in the karma of numbers, this is your year. Add up the digits in 2-0-1-8 and you get 11. Won’t happen again until 2027, so maybe that big life change starts now.

This is your life, your year, and now is your “tomorrow”.

There is no…I’ll get to it later.

There is no “I’m going to _______”.  You can fill in that blank with what’s important to you: Quit smoking, drop some lbs., start a new career, get into a better relationship, climb Kilimanjaro, write that book…or at least that article you are passionate about, go deep sea fishing, take that trip of a lifetime, spend more “me” time, volunteer, give a little more of yourself.

Your focus shifts to making a difference, in you. In how you see this year and what’s going to be different? One subtle change in your mindset.

Your mantra becomes, “I am ____”. Present tense, start now. Take one step and make it real.

One of my most “uh-oh” moments came when my words went from, “I am going to climb Kilimanjaro.” to “I booked my trip to Kilimanjaro.” At that moment, it was real. Oops… I needed to start training, to select gear, etc. Action happened when it changed from “going to” to “am doing”.

I get it. Life is busy, lots of responsibilities, and that nose just gets “ground down by the stone”.

Remember this: You are not finished. There is more for you to accomplish and do.

There’s also a superpower within you.

Within you, within each of us, is a switch that drives a better you. Sometimes finding that switch just takes turning a flashlight on and looking hard at ourselves.

That’s where it starts…inside you. You know what you need to do.

A thousand self-help books won’t get you there…but you can.

Do this: What is the one, just one, major change that needs to happen to make you a better you? What three actions do you need to take to start that change?

Right now, just get that first domino pushed and know what the two actions after that first one are. Get the right momentum going and good things will start happening.

This is your year. It’s all lining up your way, “Carpe Annum”! (seize the year)

And along that incredible journey take a little time and catch some of our Key West sunshine!

Hope to see you, and please - one last reminder:

You are not finished…make a difference.


  • Fran on Jan 08, 2018

    Great article! I am is my mantra as of today.

  • Jeff Lutz on Jan 02, 2018

    Moving to FLORIDA is this year’s I’m going to do.

  • Sue on Jan 01, 2018

    Happy New Year!

  • Jay on Jan 01, 2018

    I have lived that way my whole life. Follow your bliss!

  • Stacie Harris on Jan 01, 2018

    Thank you-I needed this thought today! I want to change but have been lacking motivation so this message popping up today is what is going to push me forward! Thank you?

Leave a comment

(Please note, comments must be approved before they are published)