Be Legendary

Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade… and have been impressed with the good nature of the people, the thriving art and creative communities, the water… and all that comes with the gorgeous, endless playground and the vibrant colors… particularly as the sun sets in the west.

We invite you to Shop Our Collection.

The Journey Is The Destination

Sooo… who are we… a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life… and in some small way want to motivate you to look at how you live your life and to feel good in our brand.

Explore with us. It’s a journey… and a beautiful one.

Our Backstory The Fellas

Rum Guide Featured

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A listing of our favorite Caribbean Rums, history, fun facts, awards, recipes and much more...

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About Us

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Our Journal 2.16.19

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Best Mojito in Key West…Seriously.
Building the perfect mojito is a craft. Plenty of establishments whip “em” out with a simple syru...

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Shot Of The Day

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When we are there, in the this gorgeous slice of the world, we change.

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Our Screensavers

A daily reminder to get on back here. Download one, or all, of our Key West based screen savers and escape for a few minutes. These shots will take you right to that “happy”place. Enjoy!

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Cool Videos

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Our Reviews

Check out what everyone is saying about the Madda Fella brand, and our fine line of accessories and clothing.

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« Back to the Journal

…our pup is off to school.

May 16, 2017

Ah…our pup is off to school.

It’s kind of like being a parent and sending your first born off to kindergarten. 

Ella, our golden retriever, Madda Fella mascot, and all around #1 licker has started her therapy dog training. (The legit process)

Here’s a little snippet on what therapy dogs do: “They go with their owners to volunteer in settings such as schools, hospitals, and nursing homes. From working with a child who is learning to read to visiting a senior in assisted living, therapy dogs and their owners work together as a team to improve the lives of other people.” 

It got a little personal for us.

My oldest daughter works with young children that are fighting the most vicious of diseases…cancer, renal failure, etc. … the stuff no child nor parent should ever have to face.

She knew first hand the comfort a well trained dog can provide a child facing deep challenges, and the joy those moments can have for a parent seeing their child just being a kid again.

The conversation started a while ago, but now that Ella is 18 months and well-trained, it will be something she (and Grace) can well handle and are prepped for.

Perhaps we all look for ways in our life to give back or just make a difference in someone’s life. And perhaps in our small way, Ella can bring some sunshine into a child’s life or warm up a lonely time for a senior.

Sometimes it is just the simplest of gestures or thoughtfulness that make a big difference to someone going through a difficult stretch.

Guarantee this…and not sure what it is about Golden Retrievers, but they sure know how to hug.

Ok, Ok…I know, not a real hug…they just lean into you.

It’s a bit of a process, and will take a couple months to get her completely trained and certified as a therapy dog. In this big picture of life, that’s nothing if we can help “lighten the load” for people struggling with deep and hard life challenges.

Quite frankly, doing something for others also makes you feel pretty darn good about yourself. Maybe we all should challenge ourselves to do one random act of kindness for someone this week...just because…do we really need a reason?

We’ll keep you posted on Ella’s progress.

Also, hate to admit it, but we are little jealous that Ella has more followers on Instagram then we do. Here’s a link to her Instagram account if you want to follow her everyday adventures and progress:

Leave you with one quote: "Never regret anything that made you smile. You have one life to live & when it's all said and done, you will know...happiness is a choice."

Live Life Now...and all that means, whether it's giving back or simply enjoying a sunset.

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