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Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade… and have been impressed with the good nature of the people, the thriving art and creative communities, the water… and all that comes with the gorgeous, endless playground and the vibrant colors… particularly as the sun sets in the west.

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Spring 2019

The Journey Is The Destination

Sooo… who are we… a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life… and in some small way want to motivate you to look at how you live your life and to feel good in our brand.

Explore with us. It’s a journey… and a beautiful one.

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A listing of our favorite Caribbean Rums, history, fun facts, awards, recipes and much more...

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Our Journal 2.16.19

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Best Mojito in Key West…Seriously.
Building the perfect mojito is a craft. Plenty of establishments whip “em” out with a simple syru...

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When we are there, in the this gorgeous slice of the world, we change.

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A daily reminder to get on back here. Download one, or all, of our Key West based screen savers and escape for a few minutes. These shots will take you right to that “happy”place. Enjoy!

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Check out what everyone is saying about the Madda Fella brand, and our fine line of accessories and clothing.

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The Key West Songwriters Festival

Feb 01, 2019

Looking to start your summer off on a good note?

Look no further than “The Key West Songwriters Festival” May 8th to the 12th. In fact, if you want a shot at attending…check this out.

For the past 23 years globally recognized and award-winning singers and songwriters have come to Key West to deliver four packed days of good music and good vibes, with undeniable talent.

For those who have never had the pleasure of taking part in the largest festival of its kind in the world, we’d highly recommend it.

But before we “sing” any more praises, how about a crash course on the festival itself?



The festival roots reach back to 1995, featuring a humble but lively performance by Mickey Newbury and Shel Silverstein. Yes, that Shel Silverstein. Long before he was telling us “Where the Sidewalk Ends” or all about “The Light In The Attic”, Silverstein was crafting both catchy and crude tunes in Key West. In fact, the singer/songwriter had been a Key West frequenter for years – beginning when he shared a waterfront home with Jimmy Buffet and David Allan Coe.

In 1996, BMI stepped in as a partner and sponsor helping to bring in more acts, grow the festival substantially and establish it as a favorite tradition of both locals and visitors.

Since that time the festival has brought in acts who have written smash hits for everyone from Garth Brooks and Kenny Chesney to Rascal Flats and Alan Jackson. In 2019, the Songwriters Festival is slated to host around 200 artists, with performances throughout town.

Those 4 days the streets of Key West will be alive with the beats of various bands, singers, songwriters and boasting free and private shows. This years feature acts haven’t been announced yet but based on the past few years we know they will be a talented group! While restaurants and local bars will be hosting many of them throughout the day, several main stages with be set up at key points along Duval Street.

We’’d also like to add that proceeds from the festival go to the BMI Foundation itself, a nonprofit that supports the creation, performance, and study of music through awards, scholarships, grants, and commissions.

Interested in checking this one of a kind event out? Don’’t be shy. To get all the details and info you need, head over to:


Be there or be square, come to the Keys to celebrate some truly spectacular songwriting skills.

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