Happy Birthday, Pres. Harry Truman!

May 08, 2015

    Did you know that today is Harry Truman’s birthday? To the good people of Key West, our 33rd President...

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The Cure for the Monday Blues

May 04, 2015

We feel you, Mondays can be rough.  We think dreaming up our next adventure is a great way to get...

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Pirate Punch

Apr 30, 2015

The pirates of the Caribbean are long gone, but they didn’t go without leaving behind an important island staple: rum! No...

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Behind the Scenes of the Madda Fella Spring 2015 Photo Shoot

Apr 29, 2015

It’s no secret, we have a serious passion for island living, especially in Key West. With its crystal clear waters and...

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Dream, Discover, Explore...


Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade...and have been impressed with the good nature of the people, the thriving art and creative communities, the water... and all that comes with the gorgeous, endless playground and the vibrant colors...particularly as the sun sets in the west.

KW Photo Shoot Day 3: Mud Flats


When we are there, in the sun...in this gorgeous slice of the world, we change. Our focus is on living life...our life...not what someone else expects or wants us to be. That there is a moment when, deep in your soul you realize...I owe it to myself to do something remarkable with my life...to make a difference.

Live Life Now...


That sentiment is reflected in the collections we’ve created. We start with building our color palettes and branch out from there. With swimwear that plays great on the sandbars of Key West or in your pool, with clothing that you can play in, slide into the evening in, dress it up a little or down into that comfortable shirt.

The Journey is the Destination...


Sooo...who are we...a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life...and...in some small way...want to motivate you to look at how you live your life and to feel good in our brand.

Engage with us. It’s a journey...and a beautiful one.

Be Legendary