Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade… and have been impressed with the good nature of the people, the thriving art and creative communities, the water… and all that comes with the gorgeous, endless playground and the vibrant colors… particularly as the sun sets in the west.
We invite you to Shop Our Collection.
The Journey Is The Destination
Sooo… who are we… a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life… and in some small way want to motivate you to look at how you live your life and to feel good in our brand.
Explore with us. It’s a journey… and a beautiful one.
Our Backstory
Rum Guide Featured
A listing of our favorite Caribbean Rums, history, fun facts, awards, recipes and much more...
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View Our BackstoryOur Journal 2.16.19
Best Mojito in Key West…Seriously.
Building the perfect mojito is a craft.
Plenty of establishments whip “em” out with a simple syru...
Shot Of The Day
When we are there, in the sun...in this gorgeous slice of the world, we change.
See moreOur Screensavers
A daily reminder to get on back here. Download one, or all, of our Key West based screen savers and escape for a few minutes. These shots will take you right to that “happy”place. Enjoy!
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Our Reviews
Check out what everyone is saying about the Madda Fella brand, and our fine line of accessories and clothing.
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Schooner Boat Short
Now playtime can be anytime with these do-it-all shorts. Our Schooner is a grown-up version of the board short that goes straight from a swim in the ocean to a place at the bar.
- 100% microfiber polyester for a lightweight, quick-dry fabric with a super-soft feel
- Two velcro closure pockets at the sides and two at the back so you always have a place for everything
- 11” inseam means you’ll always have a great, comfortable fit
- Machine wash for your convenience
Perfectly comfortable in the water, on the beach or out for the evening.
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