Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade… and have been impressed with the good nature of the people, the thriving art and creative communities, the water… and all that comes with the gorgeous, endless playground and the vibrant colors… particularly as the sun sets in the west.
We invite you to Shop Our Collection.
The Journey Is The Destination
Sooo… who are we… a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life… and in some small way want to motivate you to look at how you live your life and to feel good in our brand.
Explore with us. It’s a journey… and a beautiful one.
Our Backstory
Rum Guide Featured
A listing of our favorite Caribbean Rums, history, fun facts, awards, recipes and much more...
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View Our BackstoryOur Journal 11.22.18
Come on down!
The sunshine is boundless, the water gorgeous with countless deep blue hues, our gentle breezes p...
Shot Of The Day
When we are there, in the sun...in this gorgeous slice of the world, we change.
See moreOur Screensavers
A daily reminder to get on back here. Download one, or all, of our Key West based screen savers and escape for a few minutes. These shots will take you right to that “happy”place. Enjoy!
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Our Reviews
Check out what everyone is saying about the Madda Fella brand, and our fine line of accessories and clothing.
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Key West Henley
An ideal layer for chilly days, this versatile waffle knit is up for anything. Wear it stand alone or as comfortable layer item.
- 100% pigment, garment-dyed cotton that keeps you warm without being too heavy
- Heavy garment wash and prefaded colors that are bright and stick for years to come
- Rib crewneck with inside woven placket for that iconic, classic look
- Machine wash for your convenience
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