Be Legendary

Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade… and have been impressed with the good nature of the people, the thriving art and creative communities, the water… and all that comes with the gorgeous, endless playground and the vibrant colors… particularly as the sun sets in the west.

We invite you to Shop Our Collection.

The Journey Is The Destination

Sooo… who are we… a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life… and in some small way want to motivate you to look at how you live your life and to feel good in our brand.

Explore with us. It’s a journey… and a beautiful one.

Our Backstory The Fellas

Rum Guide Featured

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A listing of our favorite Caribbean Rums, history, fun facts, awards, recipes and much more...

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About Us

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Our Journal 2.16.19

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Best Mojito in Key West…Seriously.
Building the perfect mojito is a craft. Plenty of establishments whip “em” out with a simple syru...

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Shot Of The Day

Madda Fella Journal Featured Image

When we are there, in the this gorgeous slice of the world, we change.

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Our Screensavers

A daily reminder to get on back here. Download one, or all, of our Key West based screen savers and escape for a few minutes. These shots will take you right to that “happy”place. Enjoy!

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Cool Videos

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Our Reviews

Check out what everyone is saying about the Madda Fella brand, and our fine line of accessories and clothing.

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Prize Draw Terms and Conditions for Madda Fella and Heavy Seas Beer Drawing

This Madda Fella/Heavy Seas Drawing (the “Giveaway”) is sponsored by Madda Fella,Inc., a Florida corporation(“Madda Fella”) and Clipper City Brewing Company, L.P. a Delaware limited partnership d/b/a Heavy Seas (“Heavy Seas Beer”, and collectively with Madda Fella,  “Sponsors” ). 

  2. This Giveaway is open to U.S. residents aged 21 years or over. Proof of age will be required. Contest void where prohibited.
  3. Employees of Madda Fella and Heavy Seas Beer, their affiliates, manufacturers, sales representatives, subsidiaries or parent companies, advertising/sales promotion agencies, and the immediate families, agents and anyone else connected with this promotion as of April 1, 2016 are not eligible for this drawing.
  4. Entries must be received during the period from April 25, 2016 by 7:00PMET on June 11, 2016 (the “Giveaway Period”). Madda Fella and Heavy Seas Beer accepts no responsibility for any entries that are incomplete, illegible, corrupted or fail to reach us by the relevant closing date for any reason. Automatically generated entries and entries via agents or third parties are invalid and shall not be considered. Entry materials become the property of the Sponsors. Entry materials will not be acknowledged or returned.
  5. Only one entry per person.
  6. To enter fill in your details on the Entry Form completely as directed Madda Fella website at during the Giveaway Period
  7. All correctly completed entries will be entered into a random prize drawing which will take place on June 11, 2016 after conclusion of the Giveaway. A Madda Fella representative will be present to conduct the random prize drawings. There will be one winner.
  8. Odds of winning depend upon the number of eligible entries received. The first entry drawn will be announced and declared the Winner.  The prize for the winner is (i) a custom wooden 6-pack beer holder, with an approximate retail value of $60.00, (ii) Four (4) 6-packs of Heavy Seas Beer [of Winner’s choice based on available selection], with an approximate retail value of $48  (iii) Two (2) Castaway Shirts, with an approximate retail value of $98.50 each, (iv) Two (2) Captain’s Catch Plaid Shirt, with an approximate retail value of $98.50 each; and (v) One ( 1) pair of Buccaneer Cargo Shorts, with an approximate retail value of $80.00.  The total aggregate retail value of all prizes is $582.
  9. Prizes are subject to availability and are non-transferable and not redeemable for cash. In the event of unforeseen circumstances, Madda Fella and Heavy Seas reserves the right to substitute alternative prizes of equivalent or greater value. The failure to accept the prize within 30 days after the Giveaway shall result in a forfeiture of all prizes awarded hereunder.
  10. The winners will be notified via email on Sunday, June 12, 2016. The prize will be shipped to winner at Sponsors cost, with proof of age required.
  11. Madda Fella and Heavy Seas Beer will use any data submitted by entrants only for the purposes of running the Giveway, unless otherwise stated in the Entry Form. By entering this Giveaway, participants acknowledge that Sponsors may share any and all information collected through the Giveaway from time to time with its subsidiaries, affiliates, third parties providing services on its behalf, sponsors of certain promotions or partner companies. Sponsors are not responsible for lost, late, damaged, misdirected or illegible Entry Forms or unsuccessful attempts to notify the winner.
  12. The winners agree to take part in reasonable post event publicity and to the use of their names and photographs in such publicity. Winner will be required to complete a Liability Release Form. Participation in the Giveaway constitutes permission (except where prohibited by law) to use winner’s name, likeness, biographical information, photographs and any statements or remarks made about winning or participating in the Giveaway for advertising and promotional purposes (in any medium) without additional compensation.
  13. Sponsors may verify that all winners are qualified. Madda Fella and Heavy Seas Beer may disqualify any entrant whose entry does not comply with these terms and conditions (in Madda Fella and Heavy Seas Beer’s opinion) or who, in Madda Fella and Heavy Seas Beer’s sole determination, has acted in a manner that is fraudulent, dishonest or unjust to other entrants including, without limitation, tampering with the operation of the prize draw, manipulating or rigging votes, hacking, deceiving, cheating or by harassing or threatening other entrants or a representative of Sponsors. Sponsors are not responsible for unavailable networks, failed server or other connections, miscommunications, interrupted, misrouted or scrambled transmissions or other errors or problems of any kind whether mechanical, human, electronic or otherwise. The Sponsors assume no responsibility for lost, stolen, delayed, damaged or misdirected entries or for any failure of the Website during the Giveaway period, for any problems or technical malfunction of any telephone network or lines, computer on-line systems, access providers, computer equipment, software, failure of any e-mail entry to be received by Sponsors or notice by Sponsor to winner due to technical problems or traffic congestion on the Internet or at any website, of any combination thereof, or for any injury or damage to a participant’s or any other person’s computer related to or resulting from playing or downloading any material related to the Giveaway.  Any attempt to deliberately damage any website or to undermine the legitimate operation of the Giveaway may be a violation of criminal and civil laws, and should such an attempt be made, Sponsors reserves the right to seek remedies and damages to the fullest extent permitted by law, which may include criminal prosecution. Entries are subject to verification and will be declared invalid if they are illegible, forged, falsified, altered or tampered with in any way.

14  All federal, state, and local laws and regulations apply.  Sponsors are not responsible for any expenses incurred by participants in connection with participation and the claim or use of any prizes awarded, in the Giveaway.  By submitting an Entry Form, each participant agrees to be bound by these Giveaway rules, and any decisions related to the Giveaway, the Giveaway rules, the operation of the Giveaway, the qualifications and eligibility of any participant are at the sole discretion of Sponsors and are final.  Each participant agrees to release and hold Sponsors, their respective employees, officers, directors, shareholders, agents, representatives and their subsidiaries, parent companies or other affiliated companies harmless from any and all damages, losses, claims and/or liabilities arising out of his participation in the Giveaway or resulting from accepting or claiming any prize awarded hereunder.  Sponsors reserve the right, in their sole discretion, to terminate, suspend or otherwise cancel the Giveaway at any time for any reason.  Income and other taxes (if any) are the responsibility of the winner. 


  1. WINNERS. To obtain the name of the winner, send a self-addressed, stamped envelope to Madda Fella/Heavy Seas Beer Giveaway Winner, c/o  Madda Fella, LLC 1155 Brickell Bay Drive Miami, FL 33131
  2. These terms and conditions are governed in accordance with the laws of Maryland, United States.