Be Legendary

Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade… and have been impressed with the good nature of the people, the thriving art and creative communities, the water… and all that comes with the gorgeous, endless playground and the vibrant colors… particularly as the sun sets in the west.

We invite you to Shop Our Collection.

Gift Cards

Sunset Pier Surf Shack

Exclusively "local" Key West goods for men & women.

The Journey Is The Destination

Sooo… who are we… a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life… and in some small way want to motivate you to look at how you live your life and to feel good in our brand.

Explore with us. It’s a journey… and a beautiful one.

Our Backstory The Fellas

Rum Guide Featured

Rum Guide Featured Image

A listing of our favorite Caribbean Rums, history, fun facts, awards, recipes and much more...

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About Us

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Our Journal 9.4.19

Madda Fella Journal Featured Image

Our Top 7 Spots to Enjoy a Cold Beer
Since the Bavarian monks perfected brewing about 1,000AD, global consumption of beer has grown to...

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Shot Of The Day

Madda Fella Journal Featured Image

When we are there, in the sun...in this gorgeous slice of the world, we change.

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Our Screensavers

A daily reminder to get on back here. Download one, or all, of our Key West based screen savers and escape for a few minutes. These shots will take you right to that “happy”place. Enjoy!

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Cool Videos

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Our Reviews

Check out what everyone is saying about the Madda Fella brand, and our fine line of accessories and clothing.

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