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Welcome to the Madda Fella Sunset Pier Surf Shack, nestled along the tranquil turquoise waters that embrace Key West. It’s your ultimate destination for clothing that captures the true essence of island living. Offering a laid-back collection of apparel, including tee shirts, hats, Suntek UPF 50 shirts, and hoodies, “The Shack” is certain to have something for every adventurer, island enthusiast, first mate, or sun seeker.
Don’t just come to the Shack to get the gear for your Caribbean getaway. Stick around for a sunset and see why it isn’t called Sunset Pier for nothin’. You’ll get to experience the laid-back charm and tropical beauty of Key West, and if you’re lucky, you may even have some cheerful marimba music vibes as a backdrop to the view.
From tees, to Suntek swim and fishing shirts, hats, and hoodies, you can commemorate your Key West vacation, or just enjoy the cool, casual, laid-back and colorful nature of our Key West-inspired Sunset Pier Surf Shack Collections.
Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade.
SEE WHAT INSPIRED USLike the place that inspires them, a Madda Fella raises a glass to the unpredictable and embraces the adventure in every day.
SEE WHAT IT TAKESToast a great day and plan the next one over a glass. Our Rum Guide will take you from wet behind the ears to seasoned sipper in no time.
EXPLORE OUR RUM GUIDEWant to check out our shop, or better yet our official Madda Fella Rum Bar next time you’re in Key West? Head on down to Ocean Key Resort at 0 Duval Street, and join us for a cold one.
Located a stone's throw from our Ocean Key location is our laid-back Sunset Pier Surf Shack, located, well you guessed it, at Sunset Pier.
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