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Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade… and have been impressed with the good nature of the people, the thriving art and creative communities, the water… and all that comes with the gorgeous, endless playground and the vibrant colors… particularly as the sun sets in the west.

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Our Journal 9.26.18

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…the rest of the story.
Anyone with passing knowledge of Key West knows October brings one of the most interesting “ah-he...

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When we are there, in the sun...in this gorgeous slice of the world, we change.

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White Marlin

Dec 16, 2013

December 8, 1979, Vitoria, Brazil 181 lbs. Evandro Coser

 

Occurs throughout the Atlantic Ocean from latitudes 35°S to 45°N, including the Gulf of Mexico, the Caribbean Sea, and the western Mediterranean Sea. Stray specimens have been recorded outside this range. Though this pelagic and migratory species is usually found in deep blue tropical and warm temperate waters, it frequently comes in close to shore where waters aren't much deeper than 8 fathoms.

Its most characteristic feature is the rounded, rather than pointed, tips of the pectoral fins, first dorsal fin and first anal fin. Some specimens apparently vary from the norm in that the dorsal and pectoral fins may be more pointed; the anal fin is more consistently rounded than the others. The first dorsal fin resembles that of the striped marlin (T. audax) in that it is usually as high or higher than the greatest body depth. It differs from that of the striped marlin, or any other marlin, in that both margins are convex. The flat, movable pectoral fins can easily be folded flush against the sides of the body. The lateral line is visible and straight.

In overall appearance the white marlin is generally lighter in color and tends to show more green than do other marlins. Several light blue or lavender vertical bars may show on the flanks, especially when the fish is feeding or leaping (see striped marlin coloration). Some specimens have a scattering of black or purple spots on the first dorsal and anal fins.

A top rated light tackle game fish, the white marlin can be caught by trolling with small whole or strip baits as well as with small spoons, feathers or any of a variety of other artificial lures. Live bait fishing with squid, ballyhoo, mullet, bonefish, mackerel, anchovies, herring and other fish is also successful. It feeds on whatever species are locally abundant

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