Be Legendary

Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade… and have been impressed with the good nature of the people, the thriving art and creative communities, the water… and all that comes with the gorgeous, endless playground and the vibrant colors… particularly as the sun sets in the west.

We invite you to Shop Our Collection.

The Journey Is The Destination

Sooo… who are we… a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life… and in some small way want to motivate you to look at how you live your life and to feel good in our brand.

Explore with us. It’s a journey… and a beautiful one.

Our Backstory The Fellas

Rum Guide Featured

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A listing of our favorite Caribbean Rums, history, fun facts, awards, recipes and much more...

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About Us

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Our Journal 7.30.18

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…gone fishing.
Every so often, you just need to hang the “gone fishing” sign on the front door and get the line ...

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Shot Of The Day

Madda Fella Journal Featured Image

When we are there, in the sun...in this gorgeous slice of the world, we change.

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Cool Videos

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Our Reviews

Check out what everyone is saying about the Madda Fella brand, and our fine line of accessories and clothing.

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Seaplane floatign in shallow water off the coast of the Keys

Hand-crafted for Adventure

Madda Fella is Caribbean slang used to express surprise or astonishment. It’s that moment when a trophy fish bites so hard you almost fall out of the boat. It’s that instant when your seaplane hits the water and you’re suddenly floating on endless blue. Madda Fella is all about the unpredictable excitement of Key West adventure, and the namesake and inspiration of our brand.

Born and bred in the Florida Keys

Born and Bred in the Florida Keys

Madda Fella is founded on a simple idea: When it’s playtime, you need clothing that plays as hard as you. Clothing that’s perfect for all day offshore and all night on the town. With colors influenced by the rich palette of Key West and high-quality fabrics designed to be rugged, yet comfortable and timeless, we make sure that no matter what you’re doing, you look good doing it.