OUR PRIVACY POLICY

Last Updated: April 1, 2015

This Privacy Policy describes how Madda Fella LLC and our brands and subsidiaries (collectively, "Madda Fella," "we" or "us") collect, use and share information about you. This policy applies to information we collect when you use our websites or otherwise interact with us as described below.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy and we may provide you with additional notice (such as adding a statement to the homepages of our websites or sending you an email notification). We encourage you to review the Privacy Policy whenever you interact with us to stay informed about our information practices and the ways you can help protect your privacy.

Collection of Information

Information You Provide To Us

We collect information you provide directly to us. For example, we collect information when you use our websites, call us on the phone, create an online account, sign up to receive our emails, request a catalog, participate in a sweepstakes, contest, promotion or survey, communicate with us via third party social media sites, request customer support, apply for a job or otherwise communicate with us.

The types of information we may collect include your name, email address, zip code, billing address, shipping address, phone number, payment card information, product preferences, demographic information and any other information you choose to provide.

In some cases, we may also collect information you provide about others, such as when you purchase a gift card for someone and request that we deliver it electronically, create and share a "wish list" or decide to purchase and ship products to someone. We will use this information to fulfill your requests and will not send marketing communications to your contacts unless they separately opt in to receive communications from us.

Information We Collect Automatically

We automatically collect certain information about you when you access or use our websites or transact business with us, including:

Log Information: We collect information about your use of our websites, such as the type of browser you use, access times, pages viewed, your IP address and the referring link through which you accessed our websites.
Transaction Information: When you purchase or return a product, we collect information about the transaction, such as product details and the date and location of the purchase/return.
Information Collected by Cookies and Other Tracking Technologies: We may use cookies, web beacons (also known as "tracking pixels") and other tracking technologies to collect information about you when you interact with our websites or emails, including information about your browsing and purchasing behavior. We may combine this information with other information we collect about you and use it for various purposes, such as improving our websites and your online experience, understanding which areas and features of our sites are popular, counting visits, understanding campaign effectiveness, tailoring our communications with you, determining whether an email has been opened and links within the email have been clicked and for other internal business purposes.

Use of Information

We may use information about you for various purposes, including to:

Facilitate and improve your online shopping experience;
Provide the products and services you request, process transactions and send you related information, including confirmations and receipts;
Respond to your comments, questions and requests and provide customer service;
Communicate with you about products, services, offers, promotions, rewards and events and provide news and information we think will be of interest to you.
Manage your online account(s) and send you technical notices, updates, security alerts and support and administrative messages;
Personalize your online experience and provide advertisements, content or features that match your profile and interests;
Monitor and analyze trends, usage and activities;
Process and deliver contest, promotion and sweepstakes entries and rewards;
Link or combine with information we get from others to help understand your needs and provide you with better service; and
Carry out any other purpose for which the information was collected. We are based in the United States and U.S. law governs the information we collect. By accessing or using our websites or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries.

Sharing of Information

We may share information about you as follows:

With vendors, consultants and other service providers who need access to such information to carry out work on our behalf;
In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation;
In connection with, or during negotiations of, any merger, sale of company assets, financing or transfer of all or a portion of our business to another company.

Advertising & Analytics Services

We engage third parties to serve advertisements on our behalf across the Internet and to provide analytics services. These entities may use cookies, web beacons and other technologies to collect information about your use of our websites, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our websites and other websites and better understand your online or offline activity. We may also work with third parties to serve ads to you as part of a customized campaign on other websites or platforms.

Security

We take reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.

Children

We do not knowingly collect any personal information from children under the age of 13. We do not sell products for purchase by children and all children's products we sell are for purchase by adults only.

Your Choices

Online Account Information

You may update, correct or delete your online account information at any time by logging into your account and navigating to the "My Account" page or by contacting us. You can also contact us if you wish to deactivate your online account, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.

Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually set your browser to remove or reject cookies, but note that doing so does not necessarily affect third party flash cookies used in connection with our websites. For more information about disabling flash cookies, see http://www.adobe.com/products/flashplayer/security. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites. In addition, many web browsers support Do Not Track technology. If you enable Do Not Track, Madda Fella will not use information about your web viewing activities to tailor your online experience on other websites operated by Madda Fella. Note, however, that our third party advertising providers may continue to use information about your web viewing activities to tailor advertising to your interests across different websites even when you have Do Not Track enabled in your browser.

Your California Privacy Rights

California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. Under the law, a business must either provide this information or permit California residents to opt in to, or opt out of, this type of sharing. Madda Fella permits California residents to opt out of having their information shared with third parties for direct marketing purposes.

Safe Harbor Statement

Madda Fella recognizes that the European Union ("EU") and Switzerland have implemented omnibus data protection regimes established pursuant to the European Data Protection Directive (95/46/EC) and the Swiss Federal Act on Data Protection, respectively. Among other things, these laws require "adequate protection" for the transfer of certain individually identifiable data about individuals in EU member countries and Switzerland to Madda Fella operations in the United States of America ("U.S."). Madda Fella complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of Personal Information from EU member countries and Switzerland. Madda Fella has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access and enforcement. To learn more about the Safe Harbor program and to view Madda Fella certification, please visit www.export.gov/safeharbor/.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

thefellas@maddafella.com

Toll-Free: 1-844-Madda-11 (1-844-623-3211)