Be Legendary

Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade… and have been impressed with the good nature of the people, the thriving art and creative communities, the water… and all that comes with the gorgeous, endless playground and the vibrant colors… particularly as the sun sets in the west.

We invite you to Shop Our Collection.

The Journey Is The Destination

Sooo… who are we… a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life… and in some small way want to motivate you to look at how you live your life and to feel good in our brand.

Explore with us. It’s a journey… and a beautiful one.

Our Backstory The Fellas

Rum Guide Featured

Rum Guide Featured Image

A listing of our favorite Caribbean Rums, history, fun facts, awards, recipes and much more...

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About Us

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Our Journal 11.22.18

Madda Fella Journal Featured Image

Come on down!
The sunshine is boundless, the water gorgeous with countless deep blue hues, our gentle breezes p...

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Shot Of The Day

Madda Fella Journal Featured Image

When we are there, in the this gorgeous slice of the world, we change.

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Our Screensavers

A daily reminder to get on back here. Download one, or all, of our Key West based screen savers and escape for a few minutes. These shots will take you right to that “happy”place. Enjoy!

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Cool Videos

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Our Reviews

Check out what everyone is saying about the Madda Fella brand, and our fine line of accessories and clothing.

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Tiki Bar Challenge Terms and Conditions

This Madda Fella Tiki Bar Challenge (the “Challenge”) is sponsored by Madda Fella,Inc., a Florida corporation(“Madda Fella”).




  1. This Challenge is open to U.S. residents. Contest void where prohibited.


  1. Employees of Madda Fella, their affiliates, manufacturers, sales representatives, subsidiaries or parent companies, advertising/sales promotion agencies, and the immediate families, agents and anyone else connected with this promotion as of July 1, 2016 are not eligible for this challenge.


  1. Madda Fella takes no responsibility for any entries that are incomplete, ineligible, corrupted or fail to reach us for any reason. Automatically generated entries and entries via agents or third parties are invalid and shall not be considered.


  1. Only one entry per person every 24 hours. Only one $25 gift certificate will be awarded per person with a correct answer.


  1. To enter, fill in your details on the Entry Form completely as directed on the Madda Fella website


  1. Entries with a correct answer to the Tiki Bar Challenge will be awarded a $25 gift certificate to be used for purchase of Madda Fella items from only. Only one gift certificate will be awarded per person, which is redeemable through December 31st, 2016.


  1. Prizes are not redeemable for cash.


  1. The winners will be notified via email within 24 hours.


  1. Madda Fella may verify that all winners are qualified. Madda Fella may disqualify any entrant whose entry does not comply with these terms and conditions (in Madda Fella’s opinion) or who, in Madda Fella’s sole determination, has acted in a manner that is fraudulent, dishonest or unjust to other entrants including, without limitation, tampering or hacking with the operation.