Be Legendary

Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade… and have been impressed with the good nature of the people, the thriving art and creative communities, the water… and all that comes with the gorgeous, endless playground and the vibrant colors… particularly as the sun sets in the west.

We invite you to Shop Our Collection.

The Journey Is The Destination

Sooo… who are we… a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life… and in some small way want to motivate you to look at how you live your life and to feel good in our brand.

Explore with us. It’s a journey… and a beautiful one.

Our Backstory The Fellas

Rum Guide Featured

Rum Guide Featured Image

A listing of our favorite Caribbean Rums, history, fun facts, awards, recipes and much more...

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About Us

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Our Journal 9.26.18

Madda Fella Journal Featured Image

…the rest of the story.
Anyone with passing knowledge of Key West knows October brings one of the most interesting “ah-he...

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Shot Of The Day

Madda Fella Journal Featured Image

When we are there, in the sun...in this gorgeous slice of the world, we change.

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Our Screensavers

A daily reminder to get on back here. Download one, or all, of our Key West based screen savers and escape for a few minutes. These shots will take you right to that “happy”place. Enjoy!

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Cool Videos

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Our Reviews

Check out what everyone is saying about the Madda Fella brand, and our fine line of accessories and clothing.

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Correctly identify the Tiki Bar pictured above and win a $25 Madda Fella gift certificate.

Clues to this gorgeous setting, with the motto, "Sunny Drink for Shady People".


  • A real pirate of the Caribbean, Jost Van Dyke, led his raids from this harbor setting.
  • We're part of the Sandcastle Hotel mega-complex (actually just 6 cottages/rooms).
  • "Jost" need to head way south to the BVI to find us.
  • If you make your way to White Bay, keep your dollars dry and come on over.

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1 ENTRY PER DAY, 1 GIFT CERTIFICATE PER PERSON

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