Be Legendary

Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade… and have been impressed with the good nature of the people, the thriving art and creative communities, the water… and all that comes with the gorgeous, endless playground and the vibrant colors… particularly as the sun sets in the west.

We invite you to Shop Our Collection.

The Journey Is The Destination

Sooo… who are we… a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life… and in some small way want to motivate you to look at how you live your life and to feel good in our brand.

Explore with us. It’s a journey… and a beautiful one.

Our Backstory The Fellas

Rum Guide Featured

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A listing of our favorite Caribbean Rums, history, fun facts, awards, recipes and much more...

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About Us

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Our Journal 7.30.18

Madda Fella Journal Featured Image

…gone fishing.
Every so often, you just need to hang the “gone fishing” sign on the front door and get the line ...

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Shot Of The Day

Madda Fella Journal Featured Image

When we are there, in the this gorgeous slice of the world, we change.

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Cool Videos

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Our Reviews

Check out what everyone is saying about the Madda Fella brand, and our fine line of accessories and clothing.

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  • It’s a true American classic, with a "Bite and Tickle".
  • On an inlet that leads to the ocean.
  • Over a hundred years ago the site was a hotel and saloon.
  • We are pretty confident you’ve seen the video.
  • Our "Castaway Collection" also aligns with its primary neighbor

For now, that’s all you get…if we’ve stumped everyone, maybe more hints next week. Seriously, read the entire post…you’ve got enough to sleuth it out.

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Madda Fella Orange Cap in a Tiki Bar
The Sandbar Swim Trunks The Water Landing Oxfords The Gulf Street Blazers