DAY 5 OF THE 12 DAYS OF MADDA FELLA! 30% OFF OXFORD ROLL UP PANTS! USE CODE UNCLEEDDIE

A Lesson in Valor…Thank You Ron.

Nov 05, 2016

This Veterans Day we honor and thank all of America’s service men and women. However, there is one in particular...

Read more »

It’s a tremendous team…

Oct 05, 2016

Whew…thought we’d take you behind the scenes for a snapshot into our company. It truly takes a powerful team to...

Read more »

Our man behind the curtain...

Sep 23, 2016

…well, behind the wheel. And…read through to the end…great opportunity to win a Presidents Day Weekend trip to Key West...

Read more »

Presidents Day Jump to Key West

Sep 15, 2016

We got to thinking, let’s make the 2017 Presidents Day weekend something very special for someone. We want you to...

Read more »
1 2 3 11 Next »




Dream, Discover, Explore...


Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade...and have been impressed with the good nature of the people, the thriving art and creative communities, the water... and all that comes with the gorgeous, endless playground and the vibrant colors...particularly as the sun sets in the west.

KW Photo Shoot Day 3: Mud Flats


When we are there, in the sun...in this gorgeous slice of the world, we change. Our focus is on living life...our life...not what someone else expects or wants us to be. That there is a moment when, deep in your soul you realize...I owe it to myself to do something remarkable with my life...to make a difference.

Live Life Now...


That sentiment is reflected in the collections we’ve created. We start with building our color palettes and branch out from there. With swimwear that plays great on the sandbars of Key West or in your pool, with clothing that you can play in, slide into the evening in, dress it up a little or down into that comfortable shirt.

The Journey is the Destination...


Sooo...who are we...a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life...and...in some small way...want to motivate you to look at how you live your life and to feel good in our brand.

Engage with us. It’s a journey...and a beautiful one.

Be Legendary