Key West Get-A-Way

Nov 22, 2017

One of the best, long weekends of the year is the Key West Songwriters Festival. This next one is getting...

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Put a Key West twist on your Thanksgiving Stuffing!

Nov 17, 2017

Probably the most enjoyed part of Thanksgiving, aside from all the pies, is the stuffing. In many families, this dish...

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The 11th hour, of the 11th day of the 11th month…

Nov 08, 2017

The words “Make a Difference” seem to drive so many to make our country better each day. This Veterans Day...

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Celebrate National American Beer Day, The Best Way

Oct 23, 2017

The Waterfront Brewery While the wee-little ones are excitedly carving pumpkins, preparing for pillowcases full of candy, and making last-minute...

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Dream, Discover, Explore...

Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade...and have been impressed with the good nature of the people, the thriving art and creative communities, the water... and all that comes with the gorgeous, endless playground and the vibrant colors...particularly as the sun sets in the west.

KW Photo Shoot Day 3: Mud Flats

When we are there, in the this gorgeous slice of the world, we change. Our focus is on living life...our life...not what someone else expects or wants us to be. That there is a moment when, deep in your soul you realize...I owe it to myself to do something remarkable with my make a difference.

Live Life Now...

That sentiment is reflected in the collections we’ve created. We start with building our color palettes and branch out from there. With swimwear that plays great on the sandbars of Key West or in your pool, with clothing that you can play in, slide into the evening in, dress it up a little or down into that comfortable shirt.

The Journey is the Destination...

Sooo...who are we...a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in some small way...want to motivate you to look at how you live your life and to feel good in our brand.

Engage with us. It’s a journey...and a beautiful one.

Be Legendary