Whew…this didn’t end well.

Feb 19, 2018

Needed to refind my mojo, so snuck away to catch some open water fishing in the Pacific. Usually I rumble...

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Numbers & Your Super Power

Dec 31, 2017

If you believe in the karma of numbers, this is your year. Add up the digits in 2-0-1-8 and you...

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Thank You.

Dec 23, 2017

We are very grateful for the tremendous support of our customers and our colleagues. That support is the foundation of...

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Let’s put the Rum in Pa-Rum Pum Pum Pum

Dec 12, 2017

  We all love the holidays, but they can also be stressful. Buying presents, decorating the house, dealing…oh I mean...

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Dream, Discover, Explore...


Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade...and have been impressed with the good nature of the people, the thriving art and creative communities, the water... and all that comes with the gorgeous, endless playground and the vibrant colors...particularly as the sun sets in the west.

KW Photo Shoot Day 3: Mud Flats


When we are there, in the sun...in this gorgeous slice of the world, we change. Our focus is on living life...our life...not what someone else expects or wants us to be. That there is a moment when, deep in your soul you realize...I owe it to myself to do something remarkable with my life...to make a difference.

Live Life Now...


That sentiment is reflected in the collections we’ve created. We start with building our color palettes and branch out from there. With swimwear that plays great on the sandbars of Key West or in your pool, with clothing that you can play in, slide into the evening in, dress it up a little or down into that comfortable shirt.

The Journey is the Destination...


Sooo...who are we...a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life...and...in some small way...want to motivate you to look at how you live your life and to feel good in our brand.

Engage with us. It’s a journey...and a beautiful one.

Be Legendary