The Perfect Gift, For Even the Most Particular Dad

Jun 14, 2017

The Beach Bum - We all know that dad, the one who’s got a permanent tan line from his sunglasses...

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Our Favorite Schooner…

May 24, 2017

Those of you that know us probably think the answer is The Schooner Wharf on the harbor in Key West....

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…our pup is off to school.

May 16, 2017

Ah…our pup is off to school. It’s kind of like being a parent and sending your first born off to...

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The Event

Mar 18, 2017

N 09° 04.28 W084° 45.94 Depth: 548 Ft.   Quepos Billfish Cup Marina Pez Vela Quepos, Costa Rica     ...

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Dream, Discover, Explore...


Our Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade...and have been impressed with the good nature of the people, the thriving art and creative communities, the water... and all that comes with the gorgeous, endless playground and the vibrant colors...particularly as the sun sets in the west.

KW Photo Shoot Day 3: Mud Flats


When we are there, in the sun...in this gorgeous slice of the world, we change. Our focus is on living life...our life...not what someone else expects or wants us to be. That there is a moment when, deep in your soul you realize...I owe it to myself to do something remarkable with my life...to make a difference.

Live Life Now...


That sentiment is reflected in the collections we’ve created. We start with building our color palettes and branch out from there. With swimwear that plays great on the sandbars of Key West or in your pool, with clothing that you can play in, slide into the evening in, dress it up a little or down into that comfortable shirt.

The Journey is the Destination...


Sooo...who are we...a group of people that give a damn, are passionate, demand quality in all aspects of our business, are engaged in life...and...in some small way...want to motivate you to look at how you live your life and to feel good in our brand.

Engage with us. It’s a journey...and a beautiful one.

Be Legendary